I get emails from Map My Ride every month or so. I get a kick out of the articles like 5 Ways to Improve your Average Cycling Speed because they really don't apply to me. This month's article by Marc Lindsay is 10 Must-Have Cycling Items for Summer. That's the title in the email, the actual article title is 10 Must-Have Items of Summer Gear for Road Cyclists.
"While extended daylight hours can make the summer a great time to ride, keeping cool will be a challenge. Check out these 10 items that will help you enjoy the miles and beat the heat during the hottest, most humid days of the year."
Sidi Wire AirCarbon Shoes $499
POC Octal AVIP Helmet $319
Castelli Free 9 Socks $16
Exteondo Feather Bib Shorts $168
Capo Torino SL Carbon Sleeveless Base Layer $89
Rapha Super Lightweight Jersey $140
Rudy Project Tralyx (sunglasses) $250
Skratch Labs Exercise Hydration Mix $19.50
MiiR Growler $59
Giro Zero II gloves $35
There you go, all for only $1,594.50. (Feel free to check my math.) For 3 months, and then you're going to have to get 10 Must Have Cycling Items for Fall. Shoot, I'm not sure if I've I've spent that much total on racks, bags and helmets over my biking career. Maybe.
I've got a sneaking suspicion that Map My Ride doesn't think you really need all these items but the idea is that some people will click on the links and maybe buy something. Naahhh...